DataBanking

Generation is a company fully and solely dedicated to the task of promoting the exchange of information and knowledge regarding international duty free and travel retail trade. Our commitment to the travel retail industry is well-defined – to bring about a better understanding between retailers and suppliers, between authorities and consumers, trade organizations and other parties.

Among our authoritative research works we include Best & Most – the travel retail industry’s annual trade “bible” - as well as supplier-led research products such as TRPR, TRAP and TRIQ. The TRAQ product, where TRAQ stands for Travel Retail Audit Quarterly, measure results at POS level similar to that available on domestic markets.

Our vision and mission is clear: We will leave no stone unturned in our continued efforts to monitor and document the duty free and travel retail world – its scope and opportunities – in an ever more exact manner and to provide practical information to traders in the field.