Generation Research

We use the slogan “A Generation In Touch With Time”. The staff of Generation are more determined and committed than ever to bring about a better understanding between retailers and producers, between authorities and consumers, trade organisations and other parties.

We are proud to say that we are today the recognised leader and authority in respect of market data research in the particular field of tax free and travel retail trade. Without comparison, Generation is the most quoted source of statistical expertise and analysis on the global duty free trade, travel retail shopping and adjacent businesses.

For over two decades, Generation Research has analysed and documented the global duty free and travel retail market to the ultimate benefit of our clients. We own the world's largest data bank of duty free and travel retail statistics. Since the company was formed 28 years ago, we have established a very special network of co-operation with duty free operators and suppliers from all over the world.

What commenced as a small and highly specialised company has today grown into a well-diversified company, offering a wide range of products and services all aimed at enhancing the knowledge among industry players and others.

Generation Research is today a well-structured, highly diversified and dynamic company including five specialised Divisions. Our success is built on developing long-term partnerships with our customers, which has ensured that we deliver a range of services that are relevant to the changing needs of their business. In Sweden we employ 16 people supported by a few in international locations.

We have embarked on a period of significant development as our portfolio of services evolves to meet customer demands, proud of the role we play in assisting the development of the industry.